Digital Marketing Course

INTRODUCTION TO DIGITAL MARKETING

 Definition and scope of digital marketing
 Conventional marketing Vs digital marketing
 Understanding the structure of websites
 Understanding different types of traffic
 Web ranking tools
 What are search engines?
 How do search engine works?
 Search engine algorithm
 Understanding keywords and keyword research methods

SEARCH ENGINE OPTIMIZATION (SEO)

 Site audit
 What are keywords?
 Different types of keywords
 Different types of SEO
 On page SEO
• Title
• URL Structure
• URL Canonicalization
• Heading
• Content
• Breadcrumbs
• Internal links
• External links
• Anchor text
• Alt text for images
• Meta tags
• Sitemap.xml
• Robots.txt
 Off page SEO
• Understanding backlinks
• Link building – Tips and techniques
• Directory submission
• Article submission
• Bookmarking
• Social networking
• Blog commenting
• Forum posing
• Classified posting
• Business listing
• Video sharing
• Document sharing

•      Press release

GOOGLE SEARCH CONSOLE (GOOGLE WEB MASTER)

 How to submit a website to search engine
 Validating a website
 Structured data(microdata, microformats, schema.org)
 Data highlighter
 HTML improvements
 Accelerated mobile pages
 Search analytics
 International targeting
 Mobile usability
 Google index status
 Content keywords
 How to remove URL’s?
 Crawl errors
 Robots.txt tester
 Sitemap.xml uploader

GOOGLE ANALYTICS

 What is google analytics?
 Generating tracking code
 Integrating tracking code to website
 Setting up filters
 Setting up goals
 Understanding A,B,C of google analytics
 Understanding Audience reports
 Understanding Acquisition reports
 Understanding Behaviour reports
 Understanding Conversion reports
 Segmentation
 Creating AND/OR filters
 Report customization
 Content grouping
 Google Adwords linking
 Google Adsense linking
 Google Tag Manager(GTM)

SEARCH ENGINE MARKETING(PPC ADVERTISING)
GOOGLE ADWORDS

 Understanding Google adwords account structure
 Keyword research methodologies
 Understanding different Google networks
 How to write affective Ad copy
 Understanding Adranks and Quality score
 Different bidding methods
 How to calculate and set Budgets
 Understanding Ad-extension
 Creating affective landing pages
 Search network Ads
• Standard campaign
• All features
• Call only ads
• Dynamic search ads
• Remarketing for search ads
 Display network ads
• How to use display ad planner
• Contextual targeting
• Placement targeting
• Audience targeting
• Affinity audience targeting
• Inmarket audience targeting
• Remarketing ads
• Creating remarketing list
 Video network
 Creating product listing ads
 Conversion tracking
 Google analytics URL builder
 UTM parameters

MICROSOFT AD CENTER

 Yahoo-Bing Ads

BLOGGING AND ADSENSE

 How to create blogs using blogger.com and wordpress.com
 Setting up Adsense account
 Blog monetization
 Showing Google display ads on blogs

EMAIL MARKETING

 What is Email marketing?
 Different types of email  marketing
 What is opt-in email marketing?
 Understanding different email marketing platform(mailchimp, streamsend, litmus, sublimetext, getapp.com)
 How to write affective Email subject line?
 Creating Email lists
 Creating signup forms
 Tips to land email in inbox
 Plain text email campaign
 HTML email campaign
 RSS feed email campaign
 A/B testing email campaign

SOCIAL MEDIA MARKETING

 What is social media marketing?
 Understanding different social media platforms
 Facebook marketing
• Creating facebook page
• Creating content on facebook page
• Promoting facebook page
• How to increase likes for facebook page
• Facebook advertising
• Understanding different types of facebook ads
• Facebook insights
 LinkedIn marketing
• Understanding linkedIn
• Understanding linkedIn groups
• Marketing in  linkedIn groups
• LinkedIn pulse
• LinkedIn advertising
• LinkedIn publishing
• Creating a company page
 Twitter marketing
• Twitter account set up
• Understanding  #,@ and retweets
• Direct messages
• Art of tweeting
• Twitter applications
• Twitter advertising
• Twitter analytics
 Hootsuite marketing
• What is hootsuite?
• Integrating different social media platforms on hootsuite
• Hootsuite ads
• Hootsuite analytics
 Youtube marketing
• Creating youtube channel
• Video optimization
• Video enhancements
• Annotations and cards
• Traffic generation through youtube channels

AFFILIATE MARKETING

 What is affiliate marketing?
 How to be a  publisher?
 Setting up affiliate accounts for publisher websites(flipkart affiliate, amazon affiliate)
 Understanding super affiliates(chitika, commission junction, vcomission)
 How to create an affiliate program?

MOBILE MARKETING

 Display ads in mobiles
 SMS marketing
 Generating QR Codes
 Mobile advertising platform

LEAD GENERATION

 What is lead generation?
 Understanding lead magnet and lead pages
 Thankyou pages
 Types of landing pages
 Understanding lead funnel
 Lead nurturing techniques

ONLINE REPUTATION MANAGEMENT(ORM)

 What is ORM?
 Understanding ORM scenario
 How to deal with online criticism?
 Online brand creation
 How to overcome negative online reputation?

CERTIFICATIONS

 Google Adwords certification
 Google Analytics certification
 Yahoo/Bing ads certification